The book tells the story of Denttabs and the toothpaste tabs. The focus is on our founder Axel Kaiser, whose courage and perseverance have proven that the long struggle for a dream is worthwhile. Bestselling author Martina Haas has conducted 12 exciting interviews with interviewees from science, commerce and the start-up scene, who take readers on the journey to Denttabs' success.
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with inspiring interview partners from science, trade and the start-up scene.
into an authentic founder's story.
Visions & Values
of successful and sustainable corporate management.
Who is the author?
Martina Haas is the author of the book. She is a full-time lawyer, but loves writing books for a living. She is also a networking expert, keynote speaker and lecturer. We think: a true multi-talent.
What is the theme of the book?
The book tells the story of Denttabs and the toothbrush tablet. The focus is on our founder Axel Kaiser, who has proven with his courage and perseverance that the long struggle for a dream is worthwhile. 12 exciting interviews with interviewees from science, trade and the start-up scene take readers on the journey to Denttabs' success.
Who is the book aimed at?
The book is aimed at anyone who is interested in an inspiring story and would like to learn more about Denttabs and starting a company. Readers will find exciting insights into the world of the toothbrush tablet, as well as tips and testimonials on the topics of science, commerce and the start-up scene.
What is the connection between Ms. Haas and Axel Kaiser?
Ms. Haas and Axel Kaiser met a few years ago through a Berlin-based alternative practitioner. She was convinced that the two could inspire each other in many ways.
How long was the book written?
The idea for the book was born in 2019. After consultation with Mr. Kaiser, the first concept was developed and put on paper in September 2019. The book has been available since January 2022.
Publication date, Publisher: 22.01.2022, Haufe Verlag
Series: Haufe Fachbuch
Place of publishing: Freiburg
Dimensions: 148 x 15 mm
Type of binding: paperback
Keywords: Axel Kaiser, Denttabs, innovation, sustainable, sustainability, unpacked, packaging, values, toothbrush tablets
ISBN-10: 3-648-15861-9 / 3648158619
ISBN-13: 978-3-648-15861-6 / 9783648158616
Number of pages: 225
"The Denttabs story is inspiring and instructive for all people who are struggling because it gives you courage to be brave."
Martina Haas, bestselling author
Author Martina Haas in interview
We still can't quite believe it: the first book about the history of Denttabs has just been published. In her new book, Mit Biss und Ausdauer (With Bite and Perseverance ), bestselling author Martina Haas has taken a close look at the success story of Denttabs. A central theme is the courage and perseverance shown by Axel Kaiser, founder of Denttabs, over almost 20 years. We sat down with Ms. Haas and asked her what courage means to her and which personalities she considers inspiring in addition to Axel Kaiser. We hope you enjoy reading.